Alissa’s Story…

 

You want to know what I did for fun when I was little? I wrote stories. I mean, I also did gymnastics and played with friends. Still, when I was alone, when I was bored, when I was at my happiest, and even when I was filled with teenage angst, I wrote. Creating a world through words gave me a sense of control. I could dictate the next chapter, and that felt like a superpower. The joy of writing the perfect sentence grew over time, as did the pride that came when my words communicated exactly what I meant to say.

So, I majored in English in college. I wanted to graduate and write stories, but that wasn’t a great way to pay my rent, so I leaned into my strength in communication. I climbed the ranks in marketing, managing events, working at agencies, executing global strategies, and telling companies’ stories.  

When I had kids, I assumed the role of a stay-at-home parent and quickly learned that effectively communicating with toddlers is one of the most challenging assignments there is. In 2018, I launched my own consultancy, offering strategy, planning, content, and branding services.

Now I help small businesses and growing brands find their voice and tell their story clearly and creatively, across every digital channel. When a client trusts me to shape their marketing presence, I take that seriously. At the core of great communication lies one simple skill: listening.

Listening is where I begin.

Education

B.A. English, Concentration: Creative Writing

University of Maine, Orono

M.S. Communications Management

Newhouse School of Communications, Syracuse University

Certifications

SEO Certification, HubSpot

Google Analytics Certification

Google Ads Certification

Meta Community Manager Certified

Applications

Google Analytics • Google Ads • Hootsuite • Talkwalker • Semrush • Word Press • Square Space • Wix •Shopify MailChimp • Constant Contact Canva • Adobe Creative Suite ChatGPT • Claude • Perplexity • DALL-E • Microsoft Office • Salesforce Marketing

Skills

Digital Marketing & Analytics Web & • Design • SEO • Copywriting • CMS management • E-Commerce • Social Media Strategy & Management • Content Development & Management • Project Management • Integrated Marketing • Strategy Branding • Marketing management • Excellent communication • Generative AI expert • Quick thinker • Adaptability • Cross-functional Team Leadership